trade only

This Privacy Policy explains in the types of personal data we may collect about you when you interact with our website. It also explains how we’ll store that data and keep it safe.

Birlea want you to be fully informed about your rights, and how we use your data.

If we ask for your personal information for other reasons, such as marketing, we will either ask you directly for your consent, or provide you with an opportunity to say no.

What are cookies

A cookie is a small file that is stored on your computer. They hold data specific information to you as an individual and a website, this can be accessed by the web server or, your computer.

Cookies help us provide you with a better Birlea website, by allowing us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you other than the data we may collect about you in accordance with our Privacy and Security policy.

Cookies help us provide you with a better Birlea website, by allowing us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you other than the data we may collect about you in accordance with our Privacy and Security policy.

The majority of web browsers automatically accept cookies, although you can change your settings to decline cookies, although this will restrict you from taking full advantage of the website.

Information We Collect

When you visit, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. As you browse, we also collect information about the individual web pages or products that you view, what websites or search terms referred you to our Site, and information about how you interact with our Site. This automatically-collected data can be known as “Device Information.”

We collect Device Information using the following:

  • Cookies are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit
  • “Log files” track the actions occurring on our website, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. This helps us to analyse data regarding web page traffic and improve our website in order to tailor make it for our customers needs. This information is only used for statistical purposes.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse our website.

When we talk about “Personal Information” in this Privacy Policy, we are talking about Device Information.

What we do with the information we gather

Birlea use analytic website scripts provided by third parties, mentioned below, to collect log information and the effectiveness of our marketing campaigns. This information allows us to visually interpret how people have found us, which pages they have visited and where it is necessary to make changes to the website. This information collected also helps us market relevant products to what you have expressed an interest in.

Our mailing list is agreed with you when an account is opened with Birlea, by providing us with a marketing email address and agreeing to our account terms and conditions. You will receive information regarding stock updates and changes, and any other important information. If you wish to opt out of these emails you can do so through the opt out option on the received email, or send us an email at to remove you.

Birlea uses social media to post messages about new products, events and other product information. We may reply to comments and messages to answer any questions that you may have via social media platforms. Adverts on social media services that are tailored to your interest from Birlea may appear depending on your settings, see below on how to opt out.

Your personal information

We share your Personal Information with third parties to help us use the information, as described above. For example, we use WordPress to power our website–you can read more about how WordPress uses Personal Information here

We also use Google Analytics to help us understand how our customers use the Site–you can read more about how Google uses your Personal Information here:

You can also opt-out of Google Analytics here:

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

You may choose to restrict or decline the use of your personal information. Whenever you are asked to fill in a form, look for a box that you can click to inform us that you do not wish to receive direct marketing contact.

We will not sell, distribute or lease your personal data unless we have your permission.

You can request details of personal information which we hold about you under the Data Protection Act 1998. If you would like a copy, or believe any information we hold about you is incorrect please email us at We will promptly correct and provide you with the information requested by yourself.

Behavioural Advertising

Your Personal Information may be used to target advertisements or marketing communications that we believe may be of interest to you.

You can opt out of targeted advertising by following the links below:

Additionally, visit the Digital Advertising Alliance’s opt-out portal at:


We may update this privacy policy from time to time if there are any chances to our practices or for other reasons. Please check back to keep up to date with our policy.

For more information about our privacy policy, if you have any questions or queries please contact us by email at or simply fill in our ‘contact us’ form.

Our Brands

Disney Willis & Gambier SleepSoul

Birlea is a registered company in England.

© Birlea 2024. All Rights Reserved

Adtrak Logo

By clicking "Accept All Cookies", you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, assist in our marketing efforts, and for personalised advertising.

More Information Accept All Cookies