trade only

Dropship Retail Service

What is dropship and how does it work?

Our dropship service gives your business the opportunity to sell products without holding the stock. Instead, we receive the order, pick, pack and ship directly to your customer via our courier network. As a result you never see or handle the product creating hassle free custom. Dropship provides a service for merchants  to pick and choose products that will fit the demands of their consumers without having to stock the product.

With the use of dropship, your brand can venture into a range of products you may be unsure about risk free. On some occasions, it may even be quicker to bring in products via dropship to fill product availability gaps rather than place new orders so late into the season. The decision is all yours – we supply the products and you choose which suit you.

Why use dropship?

The biggest advantage to dropship is that it’s possible to launch a range of products without having to invest thousands of pounds in inventory up front.

Traditionally, retailers have had to tie up huge amounts of cash flow & storage space to hold their inventory before products have even been placed on sale.

With the dropshipping model, you don’t have to purchase a product unless you have already made the sale and have been paid by your customer. Without major up-front inventory investments, it’s possible to start using dropship successfully without initially spending anything.

Essentially within dropship, we do all the hard work. We hold the chosen products in our warehouse until an order has been placed then pick, pack and ship the customer order within the given delivery period via our couriers. Our customer services team deal with returns and queries meaning you can sell as many of  our products as you wish without needing to account for more staffing. As a business you can continue to grow without the growing pains that come with it.

Over 1000 products available with our Birlea dropship

Why Birlea Furniture?

Established in 1997, Birlea Furniture Ltd are a family owned & run business. Birlea Furniture are global manufacturers & suppliers of  household furniture with an extensive portfolio, from premium designer ranges to everyday essentials.

Birlea’s success is largely attributed by two key factors; knowledge and innovation.

Our specialised buying team strive to source quality products from around the globe, providing our customers with the latest on-trend products, ensuring excellent value for money and uncompromising  quality.

Based in the heart of the Midlands, we can deliver quickly and easily to all areas of the UK – meaning a quicker turn-around time for you and  your customers. Our 200,000 sq. ft warehouse space enables us to  stock and fulfil your product range requirements.

We offer customers a service that is truly valuable and unique; ensuring that we continue to grow long standing relationships.

Benefits of working with Birlea

  • 20+ years of retail and direct shipping experience
  • Experts in global sourcing, new products development and range building
  • 1,000+ tried and tested products with rich media & descriptions readily available
  • Healthy margins
  • Dedicated customer service team available to assist partners with customer queries

How It Works

Our team will work alongside yours to provide as much support as possible. We do all the hard work providing in depth listing information, high quality product imagery and the agreed upon pricing. All we require from you is uploading this information onto your own servers to begin listing. We want to make sure that you get as much out of our service as possible to give you the best chance of success so we aim to make this as effortless as possible for you. If you require more from us in terms of additional information or listing details, our design & marketing team are always on hand to assist.

Our Warehouse

Our freshly renovated warehouse is based in Castle Donington, centre of the UK. All our stock is held here allowing us to process orders quickly and efficiently. With our packing team, we are able to process over  1,000 orders a day. Having all our stock in one place allows us to manage our stock levels efficiently so as a dropship customer, you will always be aware of the stock levels we currently have.

  • Over 200,000 square foot of storage space
  • Up to 3,000 racking spaces with development on going
  • 2 VNA High reach trucks
  • 8 PC Scanning terminals – Automated & electronic picking barcode management system
  • Spare parts & returns within a 24 hour turnaround


Our Couriers

Within dropship, a key aspect to the success of the service comes down to the successful delivery of the products ordered. It is important to us that we don’t take your trust for granted and do all we can to  provide the best delivery services available.

We have a 1 man and 2 man home delivery service that will deliver your customers items to a room of their choice.

We also use a combination of Royal Mail, Hermes, Yodel, DX, DHL & Freight + Pallet delivery networks to service the right parcel shape and weight of parcel quickly. Please note that you must have an account  with your own courier and all labels need to be send to our next day department to process.

Our Products

You can find a wide range of products with Birlea Furniture, whether you’re looking for beds, sofa beds, mattressessofa & chairsbedroom furnitureliving room furniture as well as dining & occasional furniture.

Make an enquiry today here.

Our Brands

Disney Willis & Gambier SleepSoul

Birlea is a registered company in England.

© Birlea 2024. All Rights Reserved

Adtrak Logo

By clicking "Accept All Cookies", you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, assist in our marketing efforts, and for personalised advertising.

More Information Accept All Cookies